Though the popularity of digital coupons has been steadily increasing in recent years, there are still many people who prefer to use printable coupons. In fact, a study by NCH Marketing Services found that, while 81 percent of consumers use at least one type of coupon, 82 percent of those surveyed said they preferred to use printable coupons over digital ones.
Are Printable Coupons Valuable
Despite the popularity of online and digital coupons, printable coupons are still a valuable marketing tool for businesses. In fact, a recent study by Valassis found that 86% of consumers use coupons, and nearly half of those say they prefer paper coupons to digital ones.
Easy to Find
There are a few reasons why printable coupons remain popular. First, they’re easy to find. Consumers can simply go to a website or store and print out the coupons they need.
Easy to Use
Second, they’re easy to use. All consumers have to do is present the coupon at the time of purchase. And third, they offer a great value. Printable coupons can often be used for a variety of products and services, which makes them a great way to save money.
Easy to Forget
While there are many advantages to using coupons that can be printed, businesses should be aware of the potential drawbacks as well. One of the biggest concerns is that consumers may forget to bring the coupons with them when they go to make a purchase. Businesses can mitigate this risk by making sure their coupons are easily accessible and by providing reminders to customers.
Tracking for Marketing Purposes
Another concern is that businesses may not have the ability to track how many people are using their coupons. This information is important for businesses to gauge the effectiveness of their marketing campaigns. Businesses can overcome this challenge by requiring consumers to show their coupons when they make a purchase or by using a unique code for each coupon.
Alternatives to Printable Coupons
If businesses are looking for alternatives to printable coupons, there are a few options. One is to offer digital coupons that can be redeemed online or in-store. Another is to offer discounts through loyalty programs. And finally, businesses can offer special deals and promotions through social media.
Digital coupons are becoming more popular, but printable coupons are still a valuable marketing tool for businesses.
What do you think? Are printable coupons still valuable? Let us know in the comments!
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